Meet Bad Bob

Learn more about our founder Bob Salerno and his greatest accomplishments.

“More money, more air!”

Growing up in the 70’s when freestyle skiing was born, Bad Bob Salerno was a household name. Arriving on the Pro Freestyle Circuit in 1974, Bob won such a high percentage of competitions that it was chronicled in the movie Winter Equinox.

Among his many accomplishments, Bob earned international acclaim as: World Super Hot Dog Champion; Aerial World Champion; Professional Freestyle Champion; and two-time Mogul Enduro World Champion. Ski Magazine featured Salerno as Hotdogger of the Year, and as a Legend of Freestyle.

In 1978, inverted jumps were banned in the U.S.  Bob responded with the development of a water ramp and an on snow jump, pushing aerials beyond its limits and resulting in the first triple twisting triples at Nordic Valley, Utah.

As Founder of Virtual Snow Ski & Snowboard Training in Los Angeles, Bob spent years writing, filming, and developing a video system for training on simulators. Virtual Snow now has multiple locations, including Mountain High, California Snowsports School. Bob clocked tens of thousands of hours teaching all ages both on his system and on the snow. 

From his earliest days, Salerno served as coach, mentor, and trainer, bringing thousands of people to the sport of skiing and snowboarding. His legacy of freestyle greatness and his pioneering spirit landed him everything from features in iconic national ads (Bogner, McDonalds, Right Guard) to inductions into Utah’s Ski Hall of Fame in 2001 and the US Ski & Snowboard Hall of Fame in 2015.

His amazing contributions to Snowsports continue as we at Virtual Snow continue the incredible work that Bob began.

+ Achievements Shortlist

1969-83 – Featured in three full length movies


1969-97 – Professional skiing stuntman
1972-99 – Featured in over 100 newspaper articles
1974 – World "Super Hot Dog" Champion
1974 – Aerials World Champion
1974 – Midas U.S. Freestyle Open Champion
1974 – Ski Magazine's Freestyler of the Year (Grand Prix Champion (Bob received the highest points for this 8 event professional tour by an incredible 33% higher than the next closest competitor)
1974-95 – Appears in seven Warren Miller films
1975 – Stars as himself in a full length movie: Winter Equinox 1975
1975-79 – Stars in McDonalds, Right Guard & other commercials
1975-79 – Appears in print ads for Western Airlines and others
1977 – Invented the Tip Drop Helicopter
1977 – Professional Freestyle Champion
1978 – Mogul Enduro World Champion
1979 – Mogul Enduro World Champion
1979-80 – Co-Producer: CBS Sports World and other TV shows
1982 – Starred in Willy Bogner's film Ski Fantasy
1989 – Starred in Willy Bogner's film Fire and Ice
1995 – Founded Virtual Snow® indoor ski and snowboard training systems in Los Angeles, California
1997 – Bob's motions were captured for the James Bond, Tomorrow Never Dies video game
1998 – Acknowledged as a "Legend of Freestyle" in Ski Magazine
1998 – World Champion of Hot Dog Skiing. Wayne Wong’s Event Alpine Meadows
2000 – World Champion Team Hot Dog Skiing. Wayne Wong’s Event Alpine Meadows
2001 – Acknowledged as a “Legend of Freestyle” in Utah’s Ski Archive Association
2011 – Honored as "Pioneer of Freestyle" by the U.S. Ski & Snowboard Hall of Fame
2015 – Officially inducted into the U.S. Ski & Snowboard Hall of Fame

HOT DOG: The precursor to freestyle skiing. Basically, it’s all about fun and crazy tricks on skis!*